Here are some important considerations for making a more effective social media post
The details in your visual image and written information can be maximized to create compelling, informative posts about lost pets, found pets, or adoptable pets. If you do a good job presenting information, your posts will have more effect when they are viewed or shared on social media. Let me share some examples with you.
Don't forget that your post can potentially reach an international audience. People will share with their friends, so make it work for you.
Let's say that you've lost your cat and you decide to post a sign to your Facebook page. That's a good idea, right? But which sign is going to be more effective when it gets shared to your friends all around the country, A or B?
If you share Example B on Facebook, then people anywhere in the world will realize that the lost cat is in Seattle, a city in Washington. If a kind Samaritan shared this photo with their Facebook friends who live in Seattle, these recipients will know whether the cat is close to their neighborhood or not. Example B is the type of post you should be creating. Example A won't do much for you.
Let's say that you're using Facebook or Instagram to share information about adoptable pets. How can you make your social media shares more effective?
Here are some effective posts that I found, and my comments on why I think they work well.
Now let's look at the Instagram post in more detail and see what they're doing right:
Right away we know:
Look at how many things we know already about Jerry! But really, one of the most important things is that we know the city and state he's located in. If you live in Folsom, CA and you would love a smaller dog to take hiking, you might well be willing to drive to Sacramento to meet Jerry, all because the smart folks operating the @adoptapetcom Instagram account took the time to gather and share these vital details. Knowing his location was absolutely important.
I'd love to share more examples of effective posts, so if you have one you'd like to share, let me know!
I'm going to create a blog post on this topic alone, but for now let me show you what these two foster cat/kitten accounts are doing right.
Here is a screenshot for the Instagram account, @munchiesplaceforhomelesscats. What do you immediately know?
Right away we know these things:
They did a great job setting up their Instagram profile, effectively using the limited available text to give us a Who, What, Where and Why.
Let's look at another example for some good ideas.
This is another effective Instagram profile, and we already know these things:
I hope these examples can help you to make more effective social media posts. Feel free to comment with links or examples, or if you want feedback on your social media profile.