How To Improve Your Instagram Profile to Support Foster Kittens

How do the cool cats find their adoptive homes in the 21st century? They live in foster homes, and spend time on Instagram, Facebook and webcams!

Social media can be used to help place adoptable cats into new homes


Social Media Drives Awareness

Social media tools have remarkable potential for animals and rescue groups, so how can you, as foster parent for pets, get the most out of social media? I'll focus on Instagram search results in this post, and add some info on internet kitten web cams in the last part of this post. I've written another blog post on how you can improve your social media posts in general, which you can see here.

Using Instagram to help to place adoptable cats and kittens into new homes

How To Use Instagram 

Instagram is my personal favorite. It's easy to access, simple to use, and you can integrate it with other social media tools. You can easily use Instagram to promote your foster cats, but for best results, you need to maximize searchability. Yes, Instagram has features beyond the hashtag that you can lean how to use, so keep reading for tips and tricks on how to do this. 

Instagram Profile SEO

You know the little magnifying glass symbol in Instagram? Obviously that tool can be used to locate hashtags, but if you set your profile up correctly, you can make that search aspect of Instagram help people find your account. Here is an example to help you figure it out. We are @thecatball on Instagram, and if you search for "the cat ball", you'll see something like this:

How to set up your Instagram profile to increase search results


Look at all of these results! Let's go through them:

#thecatball - This is our official hashtag (and if you use it, it's easier for me to find your photos of your cats using our products. Remember this!)
@catentpending - This is my husband's account: he's my business partner
@thecatball - This is our official account
The Cat Ball World Headquarters - This is a location tag, and is also a Facebook page we operate.It isn't our primary Facebook page (this one is) but it is a chance to share information and place a location. 
@ollie_the_black_cat - Not associated with The Cat Ball, but look carefully, and you can see why the profile showed up in the search results
#thecatballclub - A fan started this hashtag and people are clearly using it. @approvedbyarchie is really rockin' this hashtag! 


Set Up Your Instagram Profile Correctly

There are two aspects of your Instagram profile that are searchable with both the Instagram search tool and with web browsers, and you need to use these features to maximize your reach. These are your Name and User Name. Let's have a closer look at the business profile I set up, and how these Instagram search tools work. Here is the page that viewers see:

The Cat Ball Instagram profile page


I want you to notice two important things here, as both of them are searchable on Instagram, the word "thecatball" (that's our Instagram Username) and the bold text, "The Cat Ball modern cat bed". That bold text is our Instagram Name. These are the two sections on an Instagram profile that are searchable in an Instagram search, and the only sections that are searchable without being hashtags. These search areas also show up in web browser searches. You need to set these two sections up to your full advantage, so let's go over this in more detail. 

Maximizing Instagram Search Results, and Creating Brand Awareness

When you first set up your Instagram account, you'll have to figure out your Username. Fortunately you can change this later on; we've often seen this happen after someone looses a cat, or gets a new cat, and they realize they need to update their account name. It totally makes sense. But here is something really important to consider: you probably want your Instagram Username to be the same name that you use on Twitter, Facebook, your web page, and wherever else. Why? It's a matter of branding. You want people to be able to find your accounts on all social media platforms, and you want them to recognize these accounts. You want these accounts to be easy to find. If they all have unique user names, you cannot have consistent branding. We use @thecatball on Instagram, Twitter, Facebook, our website, Tumblr, etc. It's easy to find us. 

What's That Bold Text on an Instagram Profile? 

OK, look at our Instagram profile again. See that bold text? This is your Instagram "Username". You get 30 characters to work with here, and whatever you write is 1) searchable and 2) helps to define your account, so think about this carefully.

The Cat Ball Instagram page and how to use your Instagram Username to improve search

I wanted people to be able to find our Instagram profile if they searched "modern cat", "modern cat bed", or "The Cat Ball", so I decided to use the text you see here. This text can be edited, so it makes sense to experiment. 

Using Instagram settings to make your account easy to find in search: Maximizing your Instagram SEO

The above photo is a screenshot I took of our Instagram profile when I went to edit it, so that you can understand what these sections are. How should you use this bold text section that Instagram calls "Name"? If you are fostering animals, and hope that your Instagram account will help to find homes for them, then I recommend that you use this searchable section to your advantage by adding keywords that help to identify your location. For example, if I was operating a foster kitten account, I might say, "Foster kittens in Bellevue, WA". This combination of 30 characters would help potential families in my geographic region to locate my account. Then, I'd be sure to mention the cat rescue group I volunteer for in my profile.

What About Links in Instagram Accounts? 

Finally, Instagram profiles can include a clickable link.  What's the best way to use this space? Well, what have you got to work with? Here are some ideas:

  • Link to the cat rescue group you volunteer for
  • Link to your blog or webcam
  • Link to your Amazon Wish List

This URL can be changed whenever you want, so don't be afraid to keep it fresh and relevant. For example, if you make blog posts, you can update the link with each new post, and then advertise the new blog entry with a new Instagram post.

The Cat Ball store on Amazon Prime

How To Add The Cat Ball® to Your Amazon Wishlist

Would you like to add the Cat Ball® cat bed or the Cat Canoe® to your Amazon wish list? to be sure you're getting legitimate Cat Ball products (not cheap copies) start from this link: The Cat Ball Amazon Store. 

Kitten cams let you watch adoptable kittens grow up

Watch Kittens in Your Pajamas

What if you wanted to watch kittens, but you just can't stand to put a pair of pants on? (Hey, it happens. We understand) Well, you can haz your kittens! A number of fabulous people have set up web cams that will let you watch kittens from the comfort of your home, no matter where you live. Here's the link:

This magical url will direct you to a bunch of foster kitten cams! It's a fascinating rabbit hole from there, and highly recommended. The kitten cams not only offer an opportunity to enjoy kittens, but also offer education, support, and chats. 

I Want To Increase Awareness

I'm absolutely convinced that social media is an effective tool to introduce adoptable cats and kittens to potential adoptive families. There are foster cat and kitten homes all over the US and in other countries, which means it's becoming more likely that there could be one near you, so you could potentially watch kittens grow up and them adopt them.

One of my goals for this blog post is to give the newer, smaller foster cat accounts a bit of attention, and help them to connect with other accounts.. If you have a foster cat, kitten, or pet account, please leave a comment here and be sure to tell us:

  1. Your @instagram name
  2. Your location, including city, state and country
  3. What agency you're working with
  4. Any news that you have, like if your kittens are almost old enough to find their forever homes.

One Last Bit of Advice for Fosters

If you have a web page or blog for your fosters, and you use social media, be sure to add links to the social media accounts on your page. And after you do this, test those links to be sure that they work. 

Do you foster kittens? Want it to be easier for people to find your Instagram posts? These  improvements to your Instagram profile make it easier for people to find your foster kitten when they search. Improving your Instagram SEO can help you to reach new followers and help adoptable foster cats and kittens






  • Maria

    Loved this! I just created an instagram account for my foster kittens, as I would like to help them gain more exposure and so they can see how they really are once they are comfortable. My instagram is @myfosterscrapbook, I am from Passaic, NJ, US. I foster for Pet ResQ Inc.and I currently have 3 fosters who are ready for their forever homes! I hope you still see my comment!

  • Kayla

    Thanks for the recommendation! I foster in Salem Oregon through Salem Friends of Felines. My foster instagram is @salemfosterkittens I currently have one pregnant momma who I believe to be 7-8 weeks in her pregnancy so we are expecting kittens soon!

  • Sarah

    Thank you for the tips. I just recently started using instagram to show my foster kittens. I didn’t know about the name portion of the profile. I just updated that since username @sarissadawn does not have any reference to kittens or fostering 😉 My current three foster kittens will be available for adoption in two weeks at Best friends animal society New York!

  • Bre L

    Thank you so much for this post – very helpful. We foster kittens in Chareston SC ig @lowcountrykittens We can’t wait to check you all out on IG to see what the CAT BALL is about! This is our first time hearing of your product! =]

  • Jill Rosenfeld

    Thank you for the recommendations! We foster kittens for Collier County Domestic Animal Services in Naples, FL USA. Our Instagram is @kittencapers. We have 3 foster kittens. 1 (Lady Jane) will most likely be available for adoption within a week or so. the other 2 (Elmarie and Mitzi) need more socialization. They were found at about 3 months old in a Publix parking lot, so they are very good at running and hiding and “stealing” food to survive. They have plenty of food, but still have the “grab and go” instinct. We’ve had them since July 11 and they have come a long way from hissy, spitty, swatting kitties and would need a home with a lot of patience. I was able to pick Elmarie up from the ground today and pet her for 2 minutes, which is a lot of progress.

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